ACES – Anticipation on a probability of lower profit

ACES – Anticipation on a probability of lower profit Aspirasi Hidup Indonesia (ACES) is expected to experience a decline in profitability and an increase in inventory for the launch of the brand change in 2025. Marketing costs are also predicted to increase as an effort to reposition the brand and execute a comprehensive campaign. ACES will continue to focus on high-margin products and operational efficiency to keep up. Moreover, ACES has gained traction outside Java in line with the establishment of ASP 4-12% higher than the Java area. This causes SSSG outside Java to reach 5.2% in October 2024. Note that, ACES posted sales worth IDR6.9 tn (+13% yoy) in 10M24. (Source : Bisnis Indonesia)