ACES – Strengthening brand presence in Indonesia

ACES – Strengthening brand presence in Indonesia Aspirasi Hidup Indonesia (ACES) has officially rebranded to AZKO following the end of its license agreement with ACE Hardware International Holdings in late 2024. The company has launched aggressive marketing campaigns and expanded its product portfolio to strengthen its presence in the retail market. Financially, ACES reported a 13.57% yoy revenue growth in 3Q24, reaching IDR6.11 tn, with net profit rising 18.19% yoy to IDR574.22 bn. Expansion remains a key strategy, with AZKO focusing on growing its physical stores and omnichannel services, particularly outside Java. The company also aims to capitalize on the Ramadan and Eid shopping season with targeted promotions and thematic campaigns. Moving forward, ACES plans to enhance its brand awareness, optimize its digital presence, and maintain competitive pricing to sustain growth in Indonesia’s retail industry. (Source : Bisnis Indonesia)