JPFA – Pushes downstream business through Olagud brand

JPFA – Pushes downstream business through Olagud brand Japfa Comfeed (JPFA), through its Japfa Food business unit, is intensifying its business-to-business (B2B) collaborations to boost brand awareness for its probiotic chicken brand, Olagud. Despite a slight 0.60% yoy decline in JPFA's overall net sales to IDR27.48 tn, the processed animal products and consumer products segment, which includes Olagud, saw its revenue grow by 19.43% yoy to IDR4.99 tn. The company aims to dominate the premium ready-to-cook chicken market with Olagud, which is already a top-two player in the domestic market. (Source : Kontan)