SCMA – Explores political ads

SCMA – Explores political ads Surya Citra Media (SCMA), is exploring the possibility of featuring political ads during the upcoming political year. The company aims to maintain its leading position in the free-to-air (FTA) channel market and expand its digital business through influencer and affiliate marketing. In 1H23, SCMA achieved a 34% viewer market share, surpassing competitors. The capital expenditure budget for the year is IDR300 - IDR350 bn, allocated for new studios and digital broadcasting equipment. Despite an 88.74% yoy decline in profits in 1H23, SCMA remains focused on strategic market positions and revenue diversification. (Source: Kontan)