ERAA - Brings Chagee to Indonesia, plans integration across group ecosystems

ERAA - Brings Chagee to Indonesia, plans integration across group ecosystems Erajaya Swasembada (ERAA) is deepening its footprint in the food & beverage sector through its premium tea brand, CHAGEE, by planning a digital integration within the group’s ecosystem. Leveraging its strong customer base from electronics and lifestyle retail, the company aims to enhance cross-segment loyalty through CRM optimization. While specific financial projections for the F&B segment remain undisclosed, management sees strong growth potential as expansion continues across strategic locations in Jakarta. Note that, ERAA recorded a 25% yoy net profit growth at IDR1.03 tn in FY24 as its revenue grew 8.55% yoy to IDR65.27 tn. (Source : Kontan)