ERAA - Optimist to boost sales in 2H23

ERAA - Optimist to boost sales in 2H23 Erajaya Swasembada (ERAA) is optimist to boost its sales in 2H23 due to the launch of new products from several leading cellular phone brands such as Samsung (just launched Flip 5 & Fold 5), Oppo and Apple (usually have a new product launch in September). Moreover, ERAA is celebrating its 27th Anniversary - Eraversary 2023 from Aug 14th to Oct 1st, 2023 and has lots of promotion and gifts for its customers; sales discount, vouchers, smart home devices, video game consoles and smart phones, or equal to IDR2.7 bn in total. Through Eraversary 2023, ERAA expects to further introduce its group retail network. ERAA also continue its store expansions in 2H23 as the company still needs off-line stores to execute its omni-channel strategy. Note that, currently ERAA has around 2000 stores throughout Indonesia and ERAA' 1H23 revenue reached IDR28.9 th (+23.5% yoy). (Source : Bisnis.com)