ACES - Adaptive strategies amid weakening purchasing power

ACES - Adaptive strategies amid weakening purchasing power Aspirasi Hidup Indonesia (ACES) remains cautious yet optimistic in facing weaker consumer purchasing power, reflected by the declining Consumer Confidence Index (CCI) since early 2025. Despite the pressure, ACES' performance early this year has been supported by the launch of its new identity, AZKO, and seasonal sales momentum during Ramadan and Lebaran. The company plans to strengthen AZKO's brand positioning, expand its 52 in-house brands portfolio, optimize omnichannel services, and enhance customer experience with a more personalized approach. ACES is also expanding into new regions beyond Java, having opened its first store in Papua, while maintaining a focus on sustainable and collaborative business growth. (Source : Bisnis Indonesia)