ACES – Preparing a new brand

ACES – Preparing a new brand Aspirasi Hidup Indonesia (ACES) has decided not to continue the license agreement with ACE hardware International Holdings, which will expire on December 31, 2024, and is preparing for the launch of a new brand. ACES has been running the license agreement since 1996. Note that, ACES has changed the company's name and logo based on the EGMS on June 7, 2024. Currently, hundreds of ACES outlets continue to use the Ace Hardware name until the license agreement expires. (Source : Bisnis Indonesia)