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ACES – Strategy to maintain performance growth in 2025
10 April 2025
ACES – Strategy to maintain performance growth in 2025 Aspirasi Hidup Indonesia (ACES) used Ramadan and Eid 2025 to strengthen its retail strategy through brand AZKO, launching campaigns, discounts, and seasonal collections. Demand rose for home products like kitchenware and outdoor furniture. ACES continues to grow through year-round promotions, new stores in areas like Indramayu and Papua, and expansion of its 52 in-house brands. Note that, ACES recorded revenue of IDR8.43 tn (+12.80% yoy) and net profit of IDR884.72 bn (14.78% yoy) in 2024. (Source : Kontan)