ERAA — Customer-centric strategy in response to deflation challenges

ERAA — Customer-centric strategy in response to deflation challenges Erajaya Swasembada (ERAA) is addressing the recent deflationary trends by maintaining a focus on innovation and expansion while carefully monitoring the national economic landscape. ERAA is offering various promotions to enhance customer shopping experiences, ensuring convenience, service quality, and after-sales support. Additionally, ERAA remains cautious with new store expansions, focusing on optimizing existing stores and improving operational efficiency. (Source : Kontan)