MAPI – Adopting shop-in-shop concept

MAPI – Adopting shop-in-shop concept The shop-in-shop concept adopted by Mitra Adiperkasa (MAPI) by opening small brand outlets inside other larger brand outlets. The adoption of this concept can be seen with the rise of Digimap outlets inside Planet Sports outlets. Digimap sells official Apple products while Planet Sports sells sports fashion products. It is expected that with this concept, MAPI will be more efficient and support performance in the department store business line. (Source : Bisnis Indonesia)