ERAA - Expects revenue increase from iPhone 15 launch

ERAA - Expects revenue increase from iPhone 15 launch Indonesian retail tech giants, Erajaya Swasembada (ERAA) is poised to drive performance 2H23 with the launch of Apple's iPhone 15 series. Apple Inc. unveiled its latest iPhone 15 series; iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max, with prices ranging from USD799 to USD1,199. Despite a delay in the product's availability in Indonesia, likely to be 2-3 months after the official release, ERAA expects to benefit significantly from this iPhone 15 launch and any other cellphone brand's launch in 2H23. Note that, branded cellphone generally released new phones in 2H. ERAA expects its continuous store expansions and diversification strategy into different segments such as lifestyle, nutrition and food, and beauty and wellness, will enable the company to boost further its revenue, net profit and expand its margin. (Source: Bisnis Indonesia)