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CPIN - Charoen Pokphand Indonesia

CPIN - Just launched new Fiesta ready to go variant

12 September 2023

CPIN - Just launched new Fiesta ready to go variant Charoen Pokphand Indonesia (CPIN) continue to be innovative in its processed food segment and has developed new product variants under its Fiesta brand, called Fiesta ready to go, which is targeting the product sales to Gen Z consumers. Differ from other products under Fiesta brand that needs to be processed or cooked, just like its name - Fiesta ready to go - is a ready to eat food products. Yet, CPIN still produce its Fiesta ready to go with the same healthy standards, cleanliness and packaging, or the same high standards like its other products under Fiesta brand. Recently, CPIN just launched its Fiesta ready to go chicken dumplings or the 4th variant of Fiesta ready to go. Previously, CPIN already launched 3 variants of Fiesta ready to go; a) original sausage, b) cheese meatball and c) barbeque sauce meatball. All in all, CPIN expects to broaden its target market and to increase its revenue further on the back of new product launches. (Source: Kontan.co.id)

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