Back
ERAA - Erajaya Swasembada

ERAA - Eyes stronger sales with iPhone 16 entry and market expansion

03 March 2025

ERAA - Eyes stronger sales with iPhone 16 entry and market expansion Erajaya Swasembada (ERAA) remains optimistic about achieving higher sales in 2025, especially with the anticipated launch of the iPhone 16 in Indonesia. As a key Apple distributor, ERAA expects this to drive sales growth, supported by Apple's recent investment commitment in Indonesia and the upcoming TKDN certification. The smartphone and tablet segment contributed 81.1% of ERAA's revenue in the first nine months of 2024, making it the company's main business driver. Additionally, ERAA plans to expand beyond Java, strengthen its retail brand portfolio, and capitalize on seasonal demand, particularly during Ramadan. Note that, ERAA recorded sales of IDR48.61 tn (+13.53% yoy) and net profit of IDR852.95 bn (+69.82% yoy) in 9M24. (Source : Kontan)

Related Research

Consumer
ERAA - Spurred by new segment expansions
Devi Harjoto, Alfiansyah 13 June 2022 See Detail
Consumer
ERAA - Gaining momentum from eased restrictions
Devi Harjoto, Alfiansyah 21 April 2022 See Detail
Retailers
ERAA - Business expansion continues with adjustments in ‘26F
Andre Suntono 28 April 2026 See Detail